Rec.0 Experimental Stores is a new retail concept. It is the ephemeral transformation of an old industrial neighborhood, the Rec neighborhood, in Igualada. Twice a year, and for just four days, the old factories and adobe shops become fashion pop-up stores where top-level brands sell their stocks and samplers at unique prices.
Rec.0 Experimental Stores was born in November 2009 by a group of six people committed to the Rec neighborhood, who want to make it known to as many people as possible and link it with the creativity of the fashion world. What started out timidly has now become a reference event for fashion, heritage and culture in Catalonia that is organized twice a year.
But Rec.0 is not just fashion, but a great festival that presents both Rec Street Food and Rec Music Festival.
